Clients and budgets

If you're in the market for something, you have a budget. Unless you're in the top 0.0000001% of the human population by net worth and money is absolutely meaningless to you, you have a budget. It doesn't matter what you're buying. If you want to go out for dinner you know how much you're willing to spend. Sure there's some wiggle room but you have a ballpark figure. And that is why, after more than 10 years of working solo, it still infuriates me when clients answer "I don't know" to the budget question. Because you do know. If I quote you 50k for your goddamn website you will say it's too much. And it's too much because you know how much you're willing to spend. Because you have a fucking budget. So when someone asks you what's your budget, just tell them what it is and stop with the nonsense.

Where do you go from here?

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