I've realised that myself and the idea of self-promotion don't go well together and frankly I'm ok with that. This blog of mine is almost two and a half years old and in my mind, I still think no one reads my posts (and I'd be ok with that).
My gallery is almost 5 years old and even though I posted more than 2500 websites and received thousands of emails I still consider it a niche side project that I keep working on for myself because I like weird and quirky websites. I have a newsletter that I don't promote anywhere because I don't think it's worth subscribing to.
Now, you might be thinking that this is some subtle humblebrag. It isn't. It honestly feels very weird to me to promote my stuff publicly and that's because I know there are countless folks out there that do a much better job than I do. I think you should follow and support them. I really do.
Craig's essays and newsletters are amazing and I know for a fact that I'll never be able to write something that good. Daniel's gallery is still one of—if not THE—best place to find inspiration online if you're a web designer. I still visit his site regularly because I'm a huge fan.
"Online success" (whatever that means) to me has to be grounded on a level of self-confidence I don't honestly think I possess. And I think I'm ok with that too.