Personal brand is a stupid concept

Another week, another episode of the Controversial Opinions series. This time I’m expressing my frustration with the whole concept of personal branding. Let me be very clear: I’m not a fan of social networks and not a fan of the concept of internet fame.

I have nothing against the concept of being famous which is quite a normal thing but I do have a problem with the idea of wanting to become famous just for the sake of it. And treating yourself as a brand, curating your internate image doesn’t change the fact that you’re still a normal person like everybody else. You can have your verified badge on Twitter and have a perfectly curated Instagram profile but this won’t change the fact that you have flaws like every other human being on this damn planet. And not posting a picture because it will ruin your profile or not expressing an opinion because it will ruin your image is an awful way to live if you ask me.

You’re not a brand, you’re a bag of meat and blood like all the other 7 billion people on this damn planet (and the 10 on orbit) so stop thinking at followers and engagement stats and likes.

What you and me really are, is just a dash between two dates. Keep that in mind.

Where do you go from here?

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