Focus

There are many things I suck at. Way more than the things I'm good at. I assume that's normal because there's just so much time in your life you can spend learning and practicing and getting better at something. Being able to focus, is an invaluable skill. That is not only true for individuals but also for companies.

I hate the idea of endless growth. Not just because it's a stupid, unsustainable concept, but also because it forces companies to lose focus.

The current buzzword is Enshittification, this idea that companies turn to shit in the pursuit of financial growth. I personally think it's just a combination of short-sightedness and loss of focus. And as a phenomenon, it's ubiquitous. If you start paying attention, you'll see it's everywhere. Companies branching into a million different directions, creators spreading too thin across multiple mediums and platforms. Everyone is chasing growth in one way or another and as a result, in most cases, the overall quality of the end product suffers.

Unfortunately, I think this is a byproduct of the age we live in and there's no solution. The only solution would be a cultural shift but that's not going to happen. I'm just glad there are still people and companies out there who are dedicated to their craft and they still manage to remain focused.

Where do you go from here?

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