I hate internal linking

Clicking on a link on a web page can take you to one of two places:

  1. To another page on the same website
  2. To somewhere else, usually another website

In my ideal world, 95% or more of the links on a webpage should be of the second type. If you write on the web about anything, please, give me links. I want to be able to click them and discover new websites and keep my web journey going. You should only use the first type when strictly necessary. That is my ideal world.

Unfortunately, I don't live in that world. I would love to. But I don't. I live in the world of marketing, search engine optimisations, and analytics. The world where people want to keep page views high and bounce rate low. And in order to do that they fill their websites with internal links. Which is just the worst.

If you write content for the web, please, link to other websites as much as you can because that's the best way to help other people discover great content.

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