Self-promotion

Why is everyone on the web obsessed with self-promotion? Every week or so I spend some time curating the submissions I get for the forest and 90% of them are either product sites for web services—I already detest AI—or developers/designers submitting their portfolios. I get it, we're all trying to earn a living here but come on. It's also completely pointless because everything is manually curated so it's not like you're getting some extra traffic out of it. You'll get precisely 1 extra click: mine. That's it.