Every content creator that resists the urge to follow the next silly trend has my uttermost respect. Why is everyone posting "shorts" these days? We watch our attention span being disintegrated in front of our eyes, we cry about it online and yet we waste no time jumping on board the next damn trend that is doing nothing but exacerbating the problem.
It's so bizarre to observe as a phenomenon. The entire society behaves like a drug addict. We know we have a problem collectively but we do nothing to actually help ourselves.